Fortnum & Mason takes its tea “sky high” at The Shard

"The oversized hamper is clearly meant to build curiosity about what was to come,"said Gustavo Gomez, director of research and methodology at Envirosell, New York. "I am sure if got some free media time via the local news channels. It generated very little action on their Facebook page with only a few shares and 181 likes."

https://www.luxurydaily.com/fortnum-mason-focuses-on-tea-at-the-shard/

Fortnum & Mason ups Halloween intiatives as holiday gains traction in the UK

Halloween gets big in the UK and for luxury retailer Fortnum & Mason.  I discuss the motivation behind the festivities at Fortnum & Mason with Jen King from Luxury Daily.

http://www.luxurydaily.com/fortnum-mason-ups-halloween-intiatives-as-holiday-gains-traction-in-the-uk/

Fortnum & Mason offers Sunday delivery to better consumer relations

I talk with Luxury Daily's Nancy Buckley about Fortnum & Mason's expansion into Sunday delivery services.  

http://www.luxurydaily.com/fortnum-and-mason-offer-sunday-delivery-to-better-consumer-relations/

Fortnum & Mason opens first overseas store in Dubai

luxurydaily.com

I talk luxury, Dubai, and retail expansion with Luxury Daily. 

"“Dubai is a huge luxury market and by opening a store in Dubai, Fortnum & Mason is positioning itself as a global brand in one of the top luxury markets”

http://www.luxurydaily.com/fortnum-mason-opens-first-overseas-store-in-dubai/

March 2014