Consumer & shopper insights
I design and execute research that gets beyond what consumers say to understand why they do what they do. Drawing on 25+ years of mixed-methods experience — including behavioral observation, eye-tracking, ethnography, and large-scale quantitative studies — I uncover the patterns that drive purchase decisions, loyalty, and behavior change.
I've applied this work across retail, CPG, QSR, healthcare, spirits, luxury, and technology — for clients ranging from Fortune 500 brands to mid-size challengers.
Includes: Survey design & methodology · Qualitative research (IDIs, focus groups, ethnography) · Behavioral observation · Shopper journey mapping · Segmentation & cluster analysis · Message & RTB testing · Brand tracking
Voice of customer & measurement programs
Many companies collect customer feedback without a real system behind it. I build that system — from platform selection and survey design to KPI frameworks and reporting infrastructure that actually gets used by decision-makers.
I've launched enterprise VoC programs from scratch at major consumer brands, shifting organizations from product-focused metrics to customer journey measurement that drives retention and growth.
Includes: VoC program design & launch · NPS & CSAT measurement · Customer journey KPI frameworks · Platform implementation · Customer lifetime value frameworks · Reporting infrastructure for cross-functional teams
Strategy & advisory
Research only creates value when it drives decisions. I help leadership teams and insights functions translate complex data into clear strategy — whether that's a go-to-market brief, a segmentation framework, or a presentation that finally gets the C-suite to act on what the data is saying.
I also work with teams that have the research capability but need a senior outside perspective — someone who can pressure-test methodology, identify blind spots, or help frame findings for maximum organizational impact.
Includes: Research-to-strategy translation · Segmentation & audience strategy · Competitive & market landscape analysis · Research program audits · Fractional insights leadership · Senior advisory & thought partnership
Local business feedback programs
The same principles that drive enterprise VoC programs apply at any scale. For local businesses that want to understand their customers — but don't need a six-figure research budget — I offer a streamlined, full-service option: custom survey design, data collection, and a clean monthly report you can actually act on.
No templates. No generic dashboards. Just a research professional who designs it around your business and delivers findings in plain language.
Service plans
Basic
$400
one-time project
- ✓ Custom survey design (up to 12 questions)
- ✓ QR code + shareable link setup
- ✓ One round of data cleaning
- ✓ Final summary report (PDF)
- ✓ Up to 90 days collection window
Standard
$350/mo
monthly retainer · 3-month minimum
- ✓ Everything in Basic
- ✓ Monthly report delivery
- ✓ Month-over-month trend tracking
- ✓ Satisfaction score benchmarking
- ✓ Top themes from open-ended feedback
Premium
$600/mo
monthly retainer · 3-month minimum
- ✓ Everything in Standard
- ✓ Quarterly strategy call (60 min)
- ✓ Competitive framing & context
- ✓ Custom questions updated quarterly
- ✓ Priority turnaround on reports
Add-ons
Staff presentation
60-minute walkthrough of report findings with your team. Great for training and motivation.
+$150 / session
Bilingual survey
Spanish-language version of your survey for broader community reach.
+$75 setup
Competitor pulse
Benchmark your scores against nearby competitor ratings.
+$100 / report
Rush report
48-hour turnaround for time-sensitive needs.
+$80 / report