Fortnum & Mason ups Halloween intiatives as holiday gains traction in the UK

Halloween gets big in the UK and for luxury retailer Fortnum & Mason.  I discuss the motivation behind the festivities at Fortnum & Mason with Jen King from Luxury Daily.

http://www.luxurydaily.com/fortnum-mason-ups-halloween-intiatives-as-holiday-gains-traction-in-the-uk/