Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Brazilian economic pessimism requires changed strategies: BCG

With economic pessimism growing in Brazil, I comment on a Boston Consulting Group's (BCG) press release with Luxury Daily. 

http://www.luxurydaily.com/brazilian-economic-pessimism-requires-changed-strategies-bcg/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Fortnum & Mason ups Halloween intiatives as holiday gains traction in the UK

Halloween gets big in the UK and for luxury retailer Fortnum & Mason.  I discuss the motivation behind the festivities at Fortnum & Mason with Jen King from Luxury Daily.

http://www.luxurydaily.com/fortnum-mason-ups-halloween-intiatives-as-holiday-gains-traction-in-the-uk/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Yes! Independent Jewelers Are Vulnerable To Customer Data Breaches

I share some tips with The Centurion on how independent jewelers can protect themselves for customer data breaches.

http://www.news.centurionjewelry.com/articles/view/yes-independent-jewelers-are-vulnerable-to-customer-data-breaches

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

British luxury brands travel to China for face-time with ultra-affluent

Britain's quest to be the number one luxury destination extends to China. I comment for Luxury Daily.

http://www.luxurydaily.com/british-luxury-brands-travel-to-china-for-face-time-with-ultra-affluent/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Zegna offers overnight shipping exclusively to US consumers

Luxury gets more competitive in the U.S. with Zegna's overnight shipping option.  I comment for Luxury Daily.  

http://www.luxurydaily.com/zegna-offers-overnight-shipping-exclusively-to-us-consumers/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Fortnum & Mason offers Sunday delivery to better consumer relations

I talk with Luxury Daily's Nancy Buckley about Fortnum & Mason's expansion into Sunday delivery services.  

http://www.luxurydaily.com/fortnum-and-mason-offer-sunday-delivery-to-better-consumer-relations/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Fortnum & Mason opens first overseas store in Dubai

luxurydaily.com

I talk luxury, Dubai, and retail expansion with Luxury Daily. 

"“Dubai is a huge luxury market and by opening a store in Dubai, Fortnum & Mason is positioning itself as a global brand in one of the top luxury markets”

http://www.luxurydaily.com/fortnum-mason-opens-first-overseas-store-in-dubai/

March 2014

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Holiday Marketing: 8 trending tactics and tips for 2012

marketingsherpa.com

“This will be the season for Pinterest,” he stated. “Numbers have shown that Pinterest is better at leading consumers to a site than Facebook or Twitter.” @ marketingsherpa.com/

http://www.marketingsherpa.com/article/how-to/2012-holiday-trending-tactics

August 2012

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

FAQ: When Does It Make Sense to Bank at Multiple Financial Institutions?

nerdwallet.com

I discuss a few reasons people bank at multiple financial institutions.

“Third reason is inertia. Humans are comfortable keeping what they have. So even though consolidating banking accounts to one bank might make the most sense, ” Read more

http://www.nerdwallet.com/blog/2012/faq-sense-bank-multiple-financial-institutions/

August 2012

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

HOW $1.25 BILLION GETS SPENT IN A DAY: "AUSTERITY FATIGUE" AND HIGH TECH

fastcompany.com

I talk about cart abandonment and online shoppnig @ fastcompany.com

“Abandoned shopping carts have been hard to quantify because it’s so easy to shop online and decide to buy later. So we will always see abandoned shopping carts and wish lists,” he says, “People have several browsers open for comparison shopping.” read more here:

http://www.fastcompany.com/1798224/how-125-billion-gets-spent-day-austerity-fatigue-and-high-tech

November 2011

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