Consumer Behavior, Multichannel Gustavo Gomez Consumer Behavior, Multichannel Gustavo Gomez

Retailers spur mid-winter spending with deep discounts

"It is not clear how this holiday season performed," said Gustavo Gomez, director of research and methodology at Envirosell, New York. "As the number keep coming in from different sources what is clear is that there are many winners (Amazon seems to be a big one) and losers (seasonal apparel in the United States).

"An after holiday sales is standard for most retailers, but luxury brands have to be careful not to dilute the brand equity with excessive markdowns," he said. "Seventy percent off seems excessive."

https://www.luxurydaily.com/retailers-spur-mid-winter-spending-with-deep-discounts/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Brazilian economic pessimism requires changed strategies: BCG

With economic pessimism growing in Brazil, I comment on a Boston Consulting Group's (BCG) press release with Luxury Daily. 

http://www.luxurydaily.com/brazilian-economic-pessimism-requires-changed-strategies-bcg/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Fortnum & Mason ups Halloween intiatives as holiday gains traction in the UK

Halloween gets big in the UK and for luxury retailer Fortnum & Mason.  I discuss the motivation behind the festivities at Fortnum & Mason with Jen King from Luxury Daily.

http://www.luxurydaily.com/fortnum-mason-ups-halloween-intiatives-as-holiday-gains-traction-in-the-uk/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Yes! Independent Jewelers Are Vulnerable To Customer Data Breaches

I share some tips with The Centurion on how independent jewelers can protect themselves for customer data breaches.

http://www.news.centurionjewelry.com/articles/view/yes-independent-jewelers-are-vulnerable-to-customer-data-breaches

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Saks employees’ arrest for identity theft will not tarnish retailer’s image

Luxury brands are not immune to identity theft.  I share my thoughts with Luxury Daily.

http://www.luxurydaily.com/saks-employees-arrest-for-identity-theft-will-not-tarnish-retailer-image/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

British luxury brands travel to China for face-time with ultra-affluent

Britain's quest to be the number one luxury destination extends to China. I comment for Luxury Daily.

http://www.luxurydaily.com/british-luxury-brands-travel-to-china-for-face-time-with-ultra-affluent/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Zegna offers overnight shipping exclusively to US consumers

Luxury gets more competitive in the U.S. with Zegna's overnight shipping option.  I comment for Luxury Daily.  

http://www.luxurydaily.com/zegna-offers-overnight-shipping-exclusively-to-us-consumers/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Fortnum & Mason offers Sunday delivery to better consumer relations

I talk with Luxury Daily's Nancy Buckley about Fortnum & Mason's expansion into Sunday delivery services.  

http://www.luxurydaily.com/fortnum-and-mason-offer-sunday-delivery-to-better-consumer-relations/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Thomas Pink promises a new shirt in 90 minutes to fix dressing woes

What does a 90-minute delivery of dress shirts mean for Luxury retail? I talk to Luxury Daily about Thomas Pink's new offer.

http://www.luxurydaily.com/thomas-pink-promises-a-new-shirt-in-90-minutes-to-fix-dressing-woes/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Net-A-Porter links with boutique hotel for personal shopping service

I talk with Sarah Jones of Luxury Daily on Net-A-Porter's partnership with NYC hotel to offer in-room shopping services.

http://www.luxurydaily.com/net-a-porter-links-with-boutique-hotel-for-personal-shopping-service/

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Fortnum & Mason opens first overseas store in Dubai

luxurydaily.com

I talk luxury, Dubai, and retail expansion with Luxury Daily. 

"“Dubai is a huge luxury market and by opening a store in Dubai, Fortnum & Mason is positioning itself as a global brand in one of the top luxury markets”

http://www.luxurydaily.com/fortnum-mason-opens-first-overseas-store-in-dubai/

March 2014

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

Holiday Marketing: 8 trending tactics and tips for 2012

marketingsherpa.com

“This will be the season for Pinterest,” he stated. “Numbers have shown that Pinterest is better at leading consumers to a site than Facebook or Twitter.” @ marketingsherpa.com/

http://www.marketingsherpa.com/article/how-to/2012-holiday-trending-tactics

August 2012

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Consumer Behavior Gustavo Gomez Consumer Behavior Gustavo Gomez

HOW $1.25 BILLION GETS SPENT IN A DAY: "AUSTERITY FATIGUE" AND HIGH TECH

fastcompany.com

I talk about cart abandonment and online shoppnig @ fastcompany.com

“Abandoned shopping carts have been hard to quantify because it’s so easy to shop online and decide to buy later. So we will always see abandoned shopping carts and wish lists,” he says, “People have several browsers open for comparison shopping.” read more here:

http://www.fastcompany.com/1798224/how-125-billion-gets-spent-day-austerity-fatigue-and-high-tech

November 2011

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