Gustavo Gomez 1/15/13 Gustavo Gomez 1/15/13

Is the Voice of the Customer Drowning out Market Research? Five Ways to Break from MR Tradition

I talk with David King about mobile as a research tool for Market Research in the January 2013 issue of ALERT! MAGAZINE JANUARY 2013.

http://old.marketingresearch.org/alert-magazine-january-2013-is-the-voice-of-the-customer-drowning-out-market-research-five-ways-to-b

Gustavo Gomez 8/30/12 Gustavo Gomez 8/30/12

Holiday Marketing: 8 trending tactics and tips for 2012

marketingsherpa.com

“This will be the season for Pinterest,” he stated. “Numbers have shown that Pinterest is better at leading consumers to a site than Facebook or Twitter.” @ marketingsherpa.com/

http://www.marketingsherpa.com/article/how-to/2012-holiday-trending-tactics

August 2012

Gustavo Gomez 8/27/12 Gustavo Gomez 8/27/12

FAQ: When Does It Make Sense to Bank at Multiple Financial Institutions?

nerdwallet.com

I discuss a few reasons people bank at multiple financial institutions.

“Third reason is inertia. Humans are comfortable keeping what they have. So even though consolidating banking accounts to one bank might make the most sense, ” Read more

http://www.nerdwallet.com/blog/2012/faq-sense-bank-multiple-financial-institutions/

August 2012

Gustavo Gomez 11/30/11 Gustavo Gomez 11/30/11

HOW $1.25 BILLION GETS SPENT IN A DAY: "AUSTERITY FATIGUE" AND HIGH TECH

fastcompany.com

I talk about cart abandonment and online shoppnig @ fastcompany.com

“Abandoned shopping carts have been hard to quantify because it’s so easy to shop online and decide to buy later. So we will always see abandoned shopping carts and wish lists,” he says, “People have several browsers open for comparison shopping.” read more here:

http://www.fastcompany.com/1798224/how-125-billion-gets-spent-day-austerity-fatigue-and-high-tech

November 2011