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Gustavo Gomez

Market Research Consultant
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When Budgets Break: How Financial Stress Is Reshaping Consumer Behavior

April 6, 2026

80% of Americans are struggling with at least one basic expense. Two Ipsos studies are pointing to the same moment — here's what it means for consumer behavior.

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In Consumer Insights Tags American Families, Cost of Living, Consumer Insights, Economic Security, Consumer Behavior
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How Durkheim's Theory Explains Why Money Trumps Morality in Advanced Capitalism

October 15, 2025

When money is sacred, moral arguments finish second. Durkheim's framework helps explain why — and points toward what we might choose to value instead.

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In Society & Culture Tags Sociology, Culture, Economic Security
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