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Gustavo Gomez

Market Research Consultant
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When Budgets Break: How Financial Stress Is Reshaping Consumer Behavior

April 6, 2026

80% of Americans are struggling with at least one basic expense. Two Ipsos studies are pointing to the same moment — here's what it means for consumer behavior.

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In Consumer Insights Tags American Families, Cost of Living, Consumer Insights, Economic Security, Consumer Behavior
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The $7 Trillion Cost of Being Online

March 30, 2026

Bank of America puts a $7 trillion price tag on tech overuse. For consumer researchers, the real story is what comes next — and who's paying for it.

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In Consumer Insights Tags WellnessEconomy, Digital Wellness, Gen Z, Market Research, Consumer Insights
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It's time to revisit Erich Fromm: Why His Ideas Are More Relevant Than Ever

May 15, 2025

Erich Fromm's ideas on freedom, alienation, and human needs were groundbreaking in his day. In an age of social media, rising authoritarianism, and epidemic loneliness, they may be more relevant now than ever.

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In Society & Culture, Consumer Insights Tags Culture, Sociology
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