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Gustavo Gomez

Market Research Consultant
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When Budgets Break: How Financial Stress Is Reshaping Consumer Behavior

April 6, 2026

80% of Americans are struggling with at least one basic expense. Two Ipsos studies are pointing to the same moment — here's what it means for consumer behavior.

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In Consumer Insights Tags American Families, Cost of Living, Consumer Insights, Economic Security, Consumer Behavior
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The $7 Trillion Cost of Being Online

March 30, 2026

Bank of America puts a $7 trillion price tag on tech overuse. For consumer researchers, the real story is what comes next — and who's paying for it.

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In Consumer Insights Tags WellnessEconomy, Digital Wellness, Gen Z, Market Research, Consumer Insights
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