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Gustavo Gomez

Market Research Consultant
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When Budgets Break: How Financial Stress Is Reshaping Consumer Behavior

April 6, 2026

80% of Americans are struggling with at least one basic expense. Two Ipsos studies are pointing to the same moment — here's what it means for consumer behavior.

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In Consumer Insights Tags American Families, Cost of Living, Consumer Insights, Economic Security, Consumer Behavior
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How can we trust AI when it can't read?

August 5, 2025

I asked AI to proofread my essay. It invented errors that weren't there. When I asked why, it explained exactly what it did wrong — and then did it again.

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In Technology &AI Tags Technology, AI, Consumer Behavior
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